Premium Domain Names FAQ

1. What are Premium Domains?
2. Why are these Premium Domains more expensive than ‘normal’ domains?
3. How much does a Premium Domain cost?
4. Do people really spend that much on domain names?
5. Who owns these Premium Domains?
6. Why should I consider spending more on this Premium Domain vs. an available domain?
7. Who sets the price for Premium Domains? Can I negotiate with the current owner?
8. Do I have to pay that price every year?
9. How can I search for and find a better domain name?
10. Can’t I just wait until the domain I want expires and then buy it?
11. How long does it take for me to get the Premium Domain after I buy it?
12. What do I have to do once I own a Premium Domain?
13. Are you saying that there are no good domain names left?


1. What are Premium Domains?

Premium Domains provide further options to individuals and businesses beyond the increasingly limited number of good, available domain names.

A Premium Domain is a domain name that is already registered and owned by someone, but made available for sale. Prices for Premium Domains range from a few hundred to a few thousand dollars depending on the specific domain and current market influences.

These domains are referred to as ‘Premium Domains’ because they have a higher perceived value than most other domain names, including available, unregistered domains. This higher value comes as a result of the domain being short in length, containing common words, or providing a more memorable web address.

You might also have heard Premium Domains referred to as aftermarket domains, secondary market domains or high-value domains.

Most Premium Domains are .com domains, but .net, ,org, and .biz domains are sometimes also listed as Premium Domains.

2. Why are these Premium Domains more expensive than ‘normal’ domains?

Premium Domains have intrinsic value because they are memorable, or generic in nature. That value comes in the form of improved Search Engine Optimization (SEO). Often these Premium Domains are domains that can be used to define a company’s brand, or provide an easy, memorable way for web surfers to find a company.

3. How much does a Premium Domain cost?

That depends on the specific domain name. Things that can affect the value of a domain name include its length, whether it contains one or more generic terms, and whether it is memorable.

You can expect to pay anywhere from a few hundred dollars up to as much as $5,000 for a Premium Domain name. In the case of very high value Premium Domains, buyers have paid in the millions of dollars to get the specific domain they wanted.

4. Do people really spend that much on domain names?

Yes, they do. The right domain can make all the difference in the world, and many people have recognized that purchasing that perfect domain name instead of settling for one that isn’t quite right can have a very positive effect on their business.

5. Who owns these Premium Domains?

Premium Domains are owned by individuals, or companies. Sometimes, Premium Domains are owned by people or companies who have large portfolios of domain names. You may have heard of the term “domainer” – that term refers to a person or company that registers or buys high value domain names as investments in a similar fashion to how some people or companies buy and sell real estate.

6. Why should I consider spending more on this Premium Domain vs. an available domain?

A Premium Domain may provide better SEO, or a more memorable web address for your online venture. While a Premium Domain represents a bigger up-front investment than an available domain, the long-term payoff of having a perfect domain rather than settling for something that isn’t quite right can be substantial.

Premium Domains also provide a higher sense of credibility, and may also help build traffic to your website or business because they are made up of generic terms. A web user may simply type a generic domain like “newyorkpizza.com” into their browser address bar resulting in high “type-in” or direct traffic.

It’s also important to note that Premium Domains retain their value. Once you purchase a Premium Domain, that domain belongs to you as long as you renew the domain yearly for the usual renewal fee associated with that domain extension. In fact, many people buy Premium Domains as an investment, either on their own, or as part of a useful website or service.

7. Who sets the price for Premium Domains? Can I negotiate with the current owner?

The current owner of the domain sets the price for the domain name.  Prices listed for Premium Domains are not negotiable.

8. Do I have to pay that price every year?

No. The Premium Domain cost is a one-time payment to the current owner of the domain, just as you would pay the current owner of a house a one-time payment to purchase that house. As the new owner of the domain, you are responsible for paying the usual yearly domain renewal fee just like any other domain.

9. How can I search for and find a better domain name?

Various domain name brokers list Premium Domains for sale. You can search their websites directly, or use our domain search which aggregates a number of these broker inventories in one convenient place.

10. Can’t I just wait until the domain I want expires and then buy it?

That is one option, but in the case of a Premium Domain name, it’s unlikely that the current owner is going to let a valuable asset like that expire. Buying a Premium Domain allows you to very quickly take possession of your new domain and start using it immediately. 

11. How long does it take for me to get the Premium Domain after I buy it?

Once a Premium Domain purchase is approved, the domain is instantly transferred to you as the new owner and you can begin using it immediately.

12. What do I have to do once I own a Premium Domain?

A Premium Domain is just like any other domain you own. You can manage it as usual, and you are responsible to renew the domain each year as with any other domain at the usual yearly renewal fee.

13. Are you saying that there are no good domain names left?

Not at all! Some people will find their perfect domain name is available for registration when they search. But in many cases, the perfect domain is already taken and in those cases, Premium Domains provide a way to find a very good domain name as opposed to having to settle for something that isn’t going to perform well for the person or company who registers it.

For more information about our Premium Domain service click here.

Contact 

For more information, contact our Domain Names Product Manager, Antoine:

null (+33) 6 99 700 247
null aturpin@SSL247.co.uk